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Privacy Notice

Last Updated: December 18, 2020

Click to read the Special Notice for Collection of Personal Information Related to the COVID-19 Pandemic.

Introduction to this Privacy Notice

RESORT RENTAL, LLC (operating as Holiday Rentals, LLC in MD and TX; collectively referred to as “RESORT RENTAL, LLC,” “We”, “Us”, or “Our”) cares about privacy issues and wants you to be familiar with how we collect, disclose, and otherwise use (“Process”) information about you. This privacy notice (“Privacy Notice”) describes our practices in connection with information we collect through our websites (“Websites”), social media pages we control (“Social Media Pages”), and software applications we make available for use on or through computers and mobile devices (“Apps”), that include a link to this Privacy Notice, and through any of our offline activities, such as when you provide your information on the phone via our call centers or in person (“Offline Activities”) (collectively, including the Websites, Apps, Social Media Pages, and Offline Activities, the “Services”). 

Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements, such that our practices may be more limited in such jurisdictions.

Our privacy practices also may vary among our Affiliates depending upon their function and their offered products and services.  Please review the privacy notices linked to or referenced in their respective Services. 

Click here to read about Your California Privacy Rights. 

Please read the following to learn more about our privacy practices.


 

What Information Is Collected and How Is It Collected?


1. We may collect “Personal Information” (information that identifies you or relates to you as an identifiable person) about you such as your:

2. We may collect information from you when you interact with us such as when you:

3. Other information we collect about you:

We use information in a variety of ways, including to analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and to improve our services. 

As aggregated, de-identified or anonymized information does not constitute Personal Information, we may use it for any purpose. 

 

Why and How We Use Your Information


We may Process Personal Information in connection with any of the following:

1. Our business transactions with you, including, but not limited to: 

2. For our legitimate business interests, including, but not limited to:

3. In accordance with any consent you may have provided. You have the right to decline to provide your consent and, if consent is provided, to withdraw it at any time. 

4. As necessary or appropriate for legal reasons, including, but not limited to:

 

When We Disclose Your Information


We may disclose your information as follows:

 

How Do We Safeguard Your Information?


We will take reasonable steps to protect the information you provide us from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure your information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately, no security system is 100% secure, thus we cannot ensure the security of all information you provide to us via the Services. 

 

Other Important Information

 

Your Choices and Rights

 

Your Nevada Privacy Rights

Notice to Nevada Residents: If you are a resident of Nevada, under certain circumstances, Nevada Civil Code Section NRS 603A.340 allows you to request operators of websites not to sell your Personal Information. To make such a request, please include the name of the product or service you are inquiring about and either send an email to our Privacy Officer at privacy@rci.com or send a letter to: 

Resort Rental, LLC
Attn: Privacy (include the name of product or service)
6277 Sea Harbor Drive
Orlando, FL 32821 

 

Your California Privacy Rights

1. Shine the Light Law:

If you are a resident of California, California Civil Code Section 1798.83 allows you to request information regarding the Personal Information we collected and third parties to whom we disclosed your Personal Information for the third parties' direct marketing purposes during the preceding calendar year. To send this request, you may contact us using one of the methods in the "How Can You Contact Us?" section of this Privacy Notice. 

2. California Consumer Privacy Act ("CCPA"):

This section 2 is intended to satisfy the requirements of the California Consumer Privacy Act ("CCPA"). The rights of the CCPA are in addition to any other rights applicable to you in this Privacy Notice. This section 2 takes effect January 1, 2020. 

a) Personal Information Definition:

For the CCPA, "Personal Information" is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. 

b) Exclusions:

Some Personal Information is not subject to the CCPA such as consumer credit reports and xbackground checks, publicly available data lawfully made available from state or federal government records, Personal Information governed by the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, the California Financial Information Privacy Act, and any other Personal Information exempt from the CCPA. This CCCPA section does not apply to Our employees. A separate privacy notice applies to Our employees. 

c) The Categories of Personal Information We Collect and Why We Collect Them.

Generally, where applicable, in our role as a "Business" under CCPA, we may collect the following categories of Personal Information (as set forth in the CCPA) about you for the following purposes: 



Personal Information Category

Identifiers: Identifiers such as your real name, alias, title, military or other service rank, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, account number, rewards program number,  and other similar identifiers.

Purposes of Collection

We may collect this information to establish a business record of you, setup rewards and other accounts, create login credentials for you, and for similar reasons.

We may collect this information to communicate to you about your purchases, transactions, contracts, our business relationship we you, and for similar reasons.

We may collect this information to provide you with surveys for quality assurance, product development and more.

We may collect this information to facilitate communications to you regarding products/services that may be of interest to you.

We may collect this information to provide a list to resorts, Home Owner’s Associations (HOAs), and third party partners related to your transactions, election activities, ownership and more.

We may collect this information to verify your identity such as when you request access to your Personal Information or apply for financing.

We may collect this information such as government id related information in order to process your financing application or provide information to a travel provider such as an airline pertaining to your reservation.

We may collect this information to provide a list of your emergency contacts.

We may collect this information to meet a legal requirement such as recording a title or similar functions.  

We may collect your signature on documents like contracts, financing terms, waivers, etc.

Personal Information Category

Customer Records: Paper and electronic records containing personal information, such as name, signature, physical characteristics or description, address, telephone number, education, current employment, employment history, social security number, passport number, driver's license or state identification number, insurance policy number, bank account number, credit or debit card number or any other financial or payment information, medical information or health insurance information. Some information in this category may overlap with other categories.

Purposes of Collection

We may collect this information to set up ownership, membership, online and other accounts you request.

We may collect this information to process and/or administer your financing applications and financing, your contracts, your reservations, your loyalty and/or rewards accounts, and more.

We may collect this information to determine your eligibility for certain products or services.

We may collect this information to process payments and purchases of any of our products or services.

We may collect this information to verify your identity such as when you request access to your Personal Information or apply for financing.

We may collect this information if you engage in certain physical, sports or similar activities at our resorts and other properties.

We may collect this information to detect and prevent fraud.

We may collect this information to comply with applicable laws and to meet other legal obligations.

Personal Information Category

Commercial Information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Purposes of Collection

We may collect this information to process and/or administer your financing applications and financing, your contracts, your reservations, your loyalty and/or rewards accounts, and more. 

We may collect this information to personalize your services/products, provide helpful suggestions, respond to your commercial inquiries, and facilitate communications to you of products/services and related features that may be of interest to you.

We may collect this information to create efficiencies in managing reservations and recurring commercial interactions with you or otherwise managing our ongoing business relationship. 

We may collect this information to maintain a record of your consuming history preferences and tendencies to better serve you, to personalize an experience for you, and to meet other needs of offering, providing and maintaining an ongoing service relationship with you.

We may collect your survey answers about events, products/services and more for quality assurance, product improvement, and to facilitate marketing that may be of interest to you.

Personal Information Category

Protected Classifications: characteristics of protected classifications under California or federal law such as race, color, sex, age, religion, national origin, disability, citizenship status, and genetic information.

Purposes of Collection

We may collect this information where needed for a legal or financial document such as when we collect your marital status for a financing application.

We may collect this information where needed for a reservation, such as where we may need your gender to report to the airlines. We may also collect this information like gender to address you with the proper salutation. 

We may collect this information to provide you with the proper accommodations or assistance such as when you notify of us health related accommodations you require related to a reservation.

We may collect additional information in this category as appropriate.

Personal Information Category

Biometric Information: physiological, biological or behavioral characteristics that can be used alone or in combination with each other to establish individual identity, including fingerprint, faceprint, hand, palm, and voice recordings, and health or exercise data that contain identifying information.

Purposes of Collection

We may collect biometric information in order for you to access portions of a resort or property or to assist in a law enforcement investigation.

Personal Information Category

Internet Activity: Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement, as well as physical and network access logs and other network activity information related to your use of any company device, network or other information resource.

Purposes of Collection

We may collect this information to improve our website functionality, improve transaction throughput, and personalize your experience. We may collect this information to determine what interests you to facilitate targeted communications of products and services to you. We may collect this information to judge the effectiveness of any online marketing campaigns.

Personal Information Category

Geolocation Data: General geographic location information about a particular individual or device.

Purposes of Collection

We may collect your postal address, the location associated with the device used of your internet activity in order to create demographic analysis of visits to our site and promote interests in our products to better market to and understand our customers.

We may collect this information because of differences in jurisdictional laws to be sure we are compliant in our presentation of content.

Personal Information Category

Audio/Visual Data: audio, electronic, visual, thermal, olfactory, or similar information such as, CCTV images and photographs, and audio recordings (e.g., recorded meetings).

Purposes of Collection

We may collect this information for quality assurance of product/service presentations or communications, when you pose for videos/photos or provide audios at our resorts or to us in any manner in order to improve our products and services, when you participate in activities or excursions or attend other events as part of service delivery.

We may collect this information for marketing purposes (e.g., testimonials) with your consent.

We may collect this information in public areas of our facilities and online to provide safe and secure facilities and to ensure quality assurance.

Personal Information Category

Employment History: professional or employment-related information.

Purposes of Collection

We may collect details of your employment history such as job title and length of time at your employment to process a financing application. We may collect employment history as part of a larger analysis of you and what products/services would be well suited for you. We may collect details of your employment history as part of your credentials if you run for an elected position within the association of your vacation ownership property.

Personal Information Category

Education Information: information about education history or xbackground that is not publicly available personally identifiable information as defined in the federal Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).

Purposes of Collection

For example, we may collect this information in order to process financing, in order to match your potential interest and likelihood of purchasing certain products/services, and as part of any office election you may run for as a candidate related to an HOA.

Personal Information Category

Profiles and Inferences: inferences drawn from any of the information identified above to create a profile about a resident reflecting the resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Purposes of Collection

For example, we may infer what products or services may interest you, your predicted attachment to your purchased products, your likelihood of purchasing other products, your likelihood of exacting contract and financing terms, and more. We may demographic information about you such as your age, income, etc.  




OTHER PURPOSES FOR COLLECTING AND USING YOUR PERSONAL INFORMATION:

Generally, we may use all of the above categories of Personal Information for the following purposes where applicable: 

d) WHERE DO WE GET YOUR PERSONAL INFORMATION?:

We may collect all of the Personal Information categories above primarily from you such as when you fill out a form, contact us, submit documents to us, use our websites or mobile apps, apply for a loan, and interact with us in other ways. We may collect it from our Affiliates, third party partners or data management companies. We may collect it from social media accounts such as when you connect to our websites through such an account. We may collect it from travel agents who provide it to us on your behalf or other persons who provide your information. 

e) TO WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?:

We disclose Personal Information to Affiliates, vendors and service providers, legal and regulatory agencies under certain circumstances, third party product and service providers, third party partners, and others under certain circumstances. Please see the "When We Disclose Your Information" section for more. 

f) WE DO NOT SELL YOUR PERSONAL INFORMATION:

We do not sell your Personal Information to third parties for consideration or compensation.

g) California Rights:

 

How Can You Contact Us?

If after reviewing this Privacy Notice, you have any questions, complaints or privacy concerns, or would like to make any requests in relation to your Personal Information, or obtain further information on safeguards used for international transfers, please include the name of the product or service you are inquiring about and either send an email to our Privacy Officer at privacy@rci.com  or send a letter to: 

Resort Rental, LLC
Attn: Privacy (include the name of product or service)
6277 Sea Harbor Drive
Orlando, FL 32821 

If you have a complaint or concern about how we Process your Personal Information, we will work to address such concern(s). Also, you may call us at 1-844-724-4444. You may also direct your complaint/concern to the applicable data protection authority. 

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